Official Cream

Official Cream Podcast - presented by Andy Mac

Nick Warren - 70 minutes in the mix ahead of Cream Boxing Night

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December 23, 2008 08:27 AM PST

60 Seconds With Nick Warren Ahead Of Cream Boxing Night Special
Advance Tickets On Sale Now

You were a Cream resident, how does it feel to be coming back for Boxing Night, the clubs biggest night of the year?
It will be a great one, its ages since I have been up to Liverpool, I have many great memories from there.

What can we expect from your set?
I am playing 4 till 6 after John Digweed so will be playing a set of melodic pumping house

Will you be throwing in a few classics that you played during your residency for some nostalgia?
Yeh defo , always nice to pull out a few of the Cream classics

When you began at Cream all those years ago did you ever think that your DJ stature would escalate to such heights?
It still surprises me now , I do consider myself a very lucky fella

You travel all around the world, do you find audiences differ and if so how do you find northern Crowds?
Northern crowds have always been very enthusiastic and travelling the world you come across the same thing everywhere, its fantastic.

You began DJing mainly Reggae and Indie, how & when did you find your love for House music?
Well its really a natural progression within electronic music, as well as dub indie music was moving that way , new order, depeche mode etc

Where will you be spending Xmas day this year and how will you be celebrating it?
I will be at home with the family

What are you plans for New Years Eve?
This new years eve I am headlining a great club in budapest "studio" it holds around 4000 people and always goes right off

With having such a busy schedule do you ever get time to rest, and if so how do you relax?
Do you have any hobbies? I am a mad keen fly fisherman, theres nothing better than standing in a freezing river chasing salmon

Are you working in the studio at the moment? And if so, tell us about it?
Jody Wisternoff and I are finishing off the new Way Out West album , its sounding fantastic and will be out later next year

Have you spotted any rising stars coming through the DJ ranks that you can tell us about?
My partner in way out west Jody wisternoff is well worth checking out.

Some DJs come and go but what do you think has kept you at the forefront of the electronic music scene?
A constant passion for new and boundary pushing music

If you had to play back to back with any DJ, who would it be?
I always love playing back to back with Hernan Cattaneo we are good friends and it always seems to work well

Do you think that we have a lot to offer in terms of talent from the UK?
Yeah of course, we have a heritage of breaking boundaries in music

If you could choose a tune that you could have made yourself what would it be and why?
Jam and Spoon "odyssey to anyoona"

Do you prefer to produce solo, or do you bounce off people when working with them, like your relationship with Jody Wisternoff who you have worked very closely with?
We have done work on our own but it works so well when we are together, if it aint broke why fix it!

What do you prefer, the production or the performing?
A mixture of the two always works best

Are there any territories you want to conquer, perhaps that you’ve never been too or only visited once?
I think I have been pretty much played everywhere and I think my favourite is South America so would like to spend more time there

If you were putting together a festival line up, what 5 acts would you book (dead or alive!)?
Johnny Cash, The Smiths, Leftfield, The Clash and Sigur Ros

What advice would you offer an up and coming DJ who wants to break into the scene?
Be nice and always have time for your fans

Do you favour any particular type of technical equipment when producing or DJ’ing?
Ableton live for production and pro tools , I have been using cd's but will be moving over to traktor scratch pro for djing soon

What record do you always carry in your box that you know is a sure fire floor filler?
Panoptic "surface"

You were renowned for playing Massive Attacks ‘Unfinished Sympathy’ at the end of your sets at Cream, will you be dropping it on boxing night?
Maybe , we will have to see

Bristol is a hotbed of musical talent, with acts like Roni Size and Portishead all from the area, why do you think this is?
I think its the very muticultural aspect of the city, small club nights playing every genre

Where in the world do you think has the most vibrant music Scene, and why?
For me, Argentina rules!!!

Nick Warren performs at Cream Boxing Night Special, Nation, Liverpool, Friday 26th December, alongside Armin Van Buuren, John Digweed, Danny Howells, Justin Robertson, Jon Carter, Laidback Luke and more.

Tickets on sale now www.ticketline.co.uk / Tel: 0844 888 4401. Info: Tel: 0151 707 1309

Podcast Summary

Reasserting Liverpool’s dominance as the home of many a musical genre, Cream burst onto the 90’s Northern clubbing scene with a swagger of sophisticated electro cool, making house music history and cementing the highly coveted swirl as figure head of the chosen clubbing phenomena of a generation.

Cream became a worldwide phenomenon, influencing the lives of thousands, if not millions of people with their electric blend of House and Trance, today they host 4 club events a year at their spiritual home of Nation in Liverpool, as well as taking their Creamfields festival around the world, to date Creamfields has been staged in the UK, Spain, Poland, Portugal, Argentina, Chile, Brazil, Russia, Turkey to name a few. And the jewel in the Cream crown is their weekly summer residency at Amnesia in Ibiza , which has gone on to become the biggest club night on the island. They have defined themselves as one of the most instantly recognisable brands both visually and musically…not bad for a small backstreet club in Liverpool .

This is the official podcast for Cream. Each episode is presented by Cream resident dj, Andy Mac.

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Saturday October 17, 1992 changed clubland forever. This was the date that 424 innocent scouse party heads came together in a club in Wolstenholme Square, Liverpool, as an alternative to what was happening down the M62 at Manchesters Hacienda. Nobody in that room, not even the promoters James Barton and Darren Hughes, imagined that 14 years on, the Hacienda would be a place where the residents are homeowners, and that Cream would be a multi-million pound music and media company with a huge impact on global clube and youth culture. Cream's is a story which has touched millions, and changed the lives of the people who work there and the DJ's who have gone on to be some of today's most influential musicians. It has helped shape the thoughts of the media, police and government. In terms of contemporary dance culture, the thoughts of James Barton and Darren Hughes set the agenda. Since it's humble beginnings in 1992 as a 400 capacity club set in an unfashionable, derelict part of Liverpool the brand has not only gone on to become one the most potent youth brands in the world, it has also been recognised by Liverpool City Council as having played a key role in the economic regeneration of the city over the last 14 years. A whole section of the city that was once desolate is now a thriving cultural quarter, packed with restaurants, bars, artist studios and cafes. The majority of these enterprises acknowledge that their business success is directly linked to the activity generated by Cream. Launched during the dance music boom as a haven for young people to spend their Saturday nights listening and dancing to music. Cream soon grew to attract over 3000 people every week from around the country who saw it as a lifestyle and not just a source of entertainment. Over the last 14 years, the company has built its reputation on delivering innovative, creative and popular appeal to youth audiences. Cream has a voice and credibility within the youth market both in the UK and internationally, which is ordinarily very difficult to reach. During the clubs weekly night heyday Liverpool John Moores University carried out an induction survey, 70% of students questioned gave Cream as their main reason for choosing to study in Liverpool. Not wanting to keep the success story exclusive to Liverpool in 1994 Cream staged its first international event in Ibiza and has continued to host a weekly summer residency there every year. With Ibiza's cosmopolitan crowd the Cream story soon began to spread around the world and the company was soon organising events in places as varied as Buenos Aires to Moscow. The company now stages over 200 club events annually. This activity has gone on to become one of the company's greatest achievements, this is best illustrated by the impact the brand has made in the South American market. In 1997 the company was approached by the Buenos Aires City Council to organise an event to coincide with the city's Millennium celebrations. 1995 saw the release of the company's first compilation record 'Cream Live'. Released through BMG UK, it was the first record of it's kind and was a clear indicator of how strong the Cream brand had become in a relatively short period of time. The album went on to become one of the biggest selling records of the year with sales approaching 300,000 and spent over four months in the top ten albums chart. In 1998 the company signed to Virgin Records and have since released over 20 albums both in the UK and Internationally. The combined sales of all Cream albums is now well over 4 million units. Buoyed by the growth of the brand the company decided to attack the outdoor event business. During 1998 Creamfields was launched into the festival market. Bringing a unique and innovative attitude to the market Creamfields very quickly established itself as one of the leading outdoor music events in the country. Now in it's 9th year the event continues to grow both in the UK and internationally. After 2 years of development November 2003 was the chosen month for the launch of the group's latest concept 'babycream'. Spotting a shift within the leisure market the company created a JV relationship with respected restaurant and bar operator Lyceum Group to create a national chain of bars and restaurants. Re-defining how we eat and drink babycream is an exciting new concept that operates on two levels and delivers on style, contemporary design, good food and unrivalled music. Positioned within the super cool Albert Dock complex in Liverpool, it has already been voted as one the best bars and restaurants in Europe. With a clear vision and direction which has successfully blended elements of the UK's diverse youth culture with style and sophistication, babycream has already opened its second unit in Leeds which has exceeded all expectations. With sites in Glasgow, Edinburgh, Newcastle and Swansea also planned, babycream is primed to take the UK by storm. Over the past 14 years the brand has gone from strength to strength demonstrating it's ability to stretch beyond it's beginnings as a small underground club brand into one of the most instantly recognisable youth brands in the world.

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